Effective? Maybe if everyone in VN who smoked could read English …

Regardless, today is the last day of Lung Cancer Awareness Month. More Americans die from lung cancer each year than breast, colon and prostate cancers combined. And ~18% of people diagnosed have never smoked (including our aunt who recently passed away).

Smoking is the biggest risk factor, but no one deserves lung cancer.

My company is involved with The Lung Cancer Project, which I think is cool because it looks at the social psychology of lung cancer. 10-minute test determines if a subconscious perception toward lung cancer could influence how you act towards people who have it.